Advanced Style-Audicus Hearing Aids

Advanced Style-Audicus Hearing Aids

Are you an old lady?

Are you chic?

I’m am an old lady and proud of it! I work at the chic part. Sometimes it’s a win and occasionally it’s a hilarious fail! A post coming up on that…but I probably won’t include photo’s 🙂


Ari Seth Cohen began photographing the street style of older people when he moved to New York in 2008. His Advanced Style blog was turned into an amazing book which was then made into a joyous documentary! His subjects are individualists for whom dressing is the art of expression.

In fact, if you haven’t heard of, or seen his work, I suspect you’re living under a rock. His love and respect for older people is changing the way people see us and how we see ourselves.


In 2009 Fanny Karst launched her brand of chic, amazing clothes called The Old Ladies Rebellion.

Ari collaborated with Fanny to create these limited edition T-shirts which I love. Every time I wear it, I get comments from old and young people. I need more than one… but my size is now out of stock…I’m waiting!

Old Lady Chic

My shirt after its assault in the laundry.


*As a testament to their quality, my helpful husband ran mine through the washer with a load of towels in hot water and bleach! I flipped out…but my shirt came out of the hot dryer looking perfectly new. Lucky man 🙂

Ari has now collaborated with Audicus to create these limited edition, super chic hearing aids that no one would be embarrassed to wear! They’re modern, creative and very stylish. The fun designs turn these hearing aids into highly wearable accessories, that help with hearing loss too!

Old Lady Chic

Super chic patterns

Losing your hearing isn’t embarrassing, wearing a hearing aid shouldn’t be either! That would be like being embarrassed to wear eyeglasses because your vision was failing!

Old Lady Chic

My personal favorite. You simply can’t go wrong with black and white polka dots!

These  enhance personal style, rather than make one look stodgy. Audicus wants to remove the stigma associated with wearing hearing aids. Ari Seth Cohen has dedicated himself to erasing the stigma of getting older. He celebrates aging as something beautiful. Perfect collaboration!

Audicus’ motto is “Live Loudly” which is a great description of what Ari has done for old ladies (and men). He has showcased us so we live loudly in a world where some women were fading into quiet old age.

The following video with Joyce Carpati showing these Audicus hearing aids, is simply priceless.

Clearly my husband needs laundry lessons. His hearing is also getting bad and he needs help. When he gets to the point of needing a hearing aid, it will be one of these! All those loud rock concerts from his youth are catching up with him.


I wonder what the state of old ladies visibility would be without Ari Cohen? Would most of us be fading into our dotage wearing boring clothes and dowdy outfits?

I doubt it, but there’s no question his movement has taken the world by storm and inspired people to view older men and women as chic, viable and highly visible!


Do you follow Advanced Style?

Who is your favorite lady he photographs?


This post may contain affiliate links which won’t change your price but will share some commission.


  1. April 20, 2015 / 6:45 pm

    Great post Jennifer! I wear my “Old Is The New Black” t-shirt frequently, and always receive compliments. At the age of 72, I’m happy and proud to own the fact that I’m old. Ari Seth Cohen has created a movement that inspires so many of us!

    • Jennifer
      April 20, 2015 / 10:45 pm

      Thanks Judith! We see eye to eye on this one! Ari has done us a great service, Women and men alike, compliment me on my t-shirt! I love wesring it.

  2. Deborah Montgomery
    April 20, 2015 / 4:27 pm

    I don’t think I could wear that t-shirt, but I admire that you do. Interesting conversation. It’s true, “old” seems a negative term — but why should it be?

  3. Catherine
    April 20, 2015 / 2:12 pm

    You are chic Jennifer but you are not an old lady…ladies in their fifties and sixties are not old ladies and some are never old ladies in their look, mind and being…I hear what you say that you don’t find old lady a derogative term and I agree when it is said to an elderly lady…no, we are not young but neither are we old. I don’t want to be young but I don’t want to be referred to as old at 55 they are both wrong…interesting all these comments…great post! xx

    • Jennifer
      April 20, 2015 / 10:43 pm

      The comments are fascinating to me! The phrase seems to be a huge hot button for most women! Yay or nay, but feel strongly about it! xo

  4. Jennifer
    April 20, 2015 / 12:14 pm

    Thanks Anita! I agree, Tziporah is a true original! She is pure art.
    It’s interesting how different Ari’s Advanced Style ladies are, and how each ones individual style speaks to us.

  5. April 20, 2015 / 11:42 am

    I love how you look in that hat and t-shirt!

    I love Tziporah Salamon, my favorite Advanced Style lady. I’m lucky enough to be able to see her, off and on, here in NYC. Our styles couldn’t be more different, but that doesn’t matter. I respect the way she puts things together and presents herself to the world.


  6. April 20, 2015 / 11:10 am

    Those hearing aids are fabulous and the commercial priceless! I just love Joyce, such a style leader. Thank you for a great post and for the wonderful inspiration.
    Kimberly XO

    • Jennifer
      April 20, 2015 / 12:11 pm

      Thanks Kimberly. I think they’re great too. I’ve always loved Joyce. She’s just so elegant and chic! Your trip to Hawaii looks amazing. xo

  7. Donna
    April 19, 2015 / 7:16 pm

    My husband recently read online that “sixty is the new forty”.

    • Jennifer
      April 20, 2015 / 12:09 pm

      Probably true Donna! The baby boomers are a large demographic and they are having a huge impact in how aging is perceived.

    • Jennifer
      April 20, 2015 / 12:04 pm

      Brenda…are we young? What’s wrong with being old?

  8. April 19, 2015 / 6:05 pm

    I love the shirt; I got the shirt.

    Most of all; I love Iris Apfel!! There was an exhibit at the Met in New York of her clothes and accessories. I spent 7 hours in there the first day. (I am not kidding(; studying everything and taking notes! And I went back the next day and MET HER!!!

    She is so nice, and funny, and so creative! Once she was in India and saw a wedding procession and bought the necklace off of the elephant!!! And wears it!

    • Jennifer
      April 19, 2015 / 6:14 pm

      She is amazing! How can you beat nice, funny, down to earth and chic? You can’t in my opinion.
      I’d love to see that exhibit! I think I would take notes too. I’m thinking you’re pretty amazing and we would really get along very well.

  9. April 19, 2015 / 5:41 pm

    Agree with karena – you are not an old Lady. I haven’t read advanced style – but i really love the whole concept

    • Jennifer
      April 19, 2015 / 5:59 pm

      The concept is that being old, is not an insult or a nasty term. It’s a terrific book!
      Lunch soon??

  10. Linda S.
    April 19, 2015 / 3:50 pm

    Jennifer, I love the shirt but don’t know if I’d have the guts to wear it (yet)! I’m currently 57, maybe 10 years from now…

    I used to see a middle aged man (or a tad older) at the gym and he had a t shirt that said “old guys rule”. I have wanted to get it for my husband for quite awhile now, I’m sure he would wear it proudly.

    Have a nice week.

    Linda S.

    • Jennifer
      April 19, 2015 / 5:56 pm

      Linda, I just got home from a knitting retreat, and so many women wanted this shirt!! It’s really interesting how strong, people’s opinions are about it.
      It’s really a statement about how I feel, about myself, and other women!
      I really love the idea of kicking down stereotype doors. But then, I’m a trouble maker.
      I’d LOVE to find that OLD GUYS RULE shirt for my husband!!

  11. April 19, 2015 / 3:40 pm

    VERY lucky man!! My husband knows to step away from the laundry room! You look cute!

    • Jennifer
      April 19, 2015 / 5:49 pm

      Oh lord Pam! You’d think after putting cashmere sweaters through the washer and dryer, he’d know better. But NO, he just digs right in and “helps” !

  12. Joan
    April 19, 2015 / 1:30 pm

    I enjoy reading your blog. I think you mentioned you are 58, well, I do not consider that to be an “Old Lady”, I am 71 and take good care of myself, I enjoy looking chic. I .would not consider wearing the shirt. I have several lady friends in their 90’s and they are smart, fun, and chic. Old is a state of mind. You do not need a t shirt to help others age gracefully as you share many other fine thoughts on the subject.

    • Jennifer
      April 19, 2015 / 2:31 pm

      I think you may have missed the intent of this T-shirt Joan.

      I’m certainly not a young lady, that’s my daughter, I’m hopefull middle age, (time will tell), but I am not offended by the phrase “Old Lady” I’m sorry if you feel offended.
      I have friends who are horrified that I chose to be called “Granny” by my grandson! Neither word is offensive or an insult to me.

      I couldn’t agree more that feeling ancient, out of touch, past your prime or inconsequential is a state of mind. And if the word OLD equates to those feelings, then yes, it is a state of mind.

      “THE NEW BLACK”:
      The new fad, trend, or style of the moment.

      Background: Since black is always in style in the fashion industry, saying something is “the new black” means that it is the hottest new thing. This phrase can be used to call out the “coolness” of anything, it’s not just limited to the fashion world

  13. April 19, 2015 / 12:33 pm

    I’ve written a post about this as well. It’s waiting to be published on Tuesday. I have a feeling it is going to be very controversial. It’s about why you won’t see me wearing this t-shirt. LOL


    • Jennifer
      April 19, 2015 / 2:22 pm

      And isn’t that the beauty of “individual, personal style”? We are free to interpret and wear what we feel comfortable wearing. No one garment is right for everyone. I look forward too reading your post. xo

  14. April 19, 2015 / 12:26 pm

    I adore that shirt on you, Jen! What a fun collaboration with Ari. I would say it was Iris Apfel who really opened my eyes to high style at any age. Love her verve!

    So excited to be co-hosting our first Lifestyle Linkup with you on Friday. It’s so fun to include both seasoned bloggers and new bloggers in this event. I’ll be posting more about it on Tuesday and I know you will be too!
    Happy Sunday dear Jen!
    xx, Heather

    • Jennifer
      April 19, 2015 / 2:19 pm

      Iris was certainly a big eye opener for many peoples appreciation for chic style in older women. She’s a real pip!
      Hapoy Sunday! I’m so hapoy to be back on wifi!
      Chat soon! Really lookng forward to our Lifestyle Linkup!!

  15. April 19, 2015 / 10:04 am

    To answer you question.
    I met her last year on a trip to PALM SPRINGS…….I was so excited when we pulled up to her store RE-DUEX.She was in the window display arranging.SEEMS WE Have a lot in common.Both worked at I. Magnin’s years ago, two sons each,and both of us had recently watched THE SOUND OF MUSIC on TV for NEW YEARS DAY…………and what did i go home with?I spied two beautiful BLACK evening bags that were owned by the COUNTESS in the SOUND OF MUSIC!Since, I go by the same name, only in Italian I thought it’s a MUST!! They MUST BE MINE!!

    • Jennifer
      April 19, 2015 / 5:47 pm

      I’m so sorry I didn’t stop by her shop when we were down that way!! She really is awesome. You have some amazing treasures in those handbags. Pieces of history, art and memories all wrapped up together!!
      Sometimes synchronicity just blows my mind.

  16. Jen
    April 19, 2015 / 9:16 am

    Very cool. I think this well founded fascination with Iris Apfel will make aging the new black indeed. Besides, aging is certainly preferable to the alternative!

    • Jennifer
      April 19, 2015 / 2:16 pm

      You’re sure right on that one Jen. The alternative sucks!

  17. Joanne
    April 19, 2015 / 9:11 am

    I’m not quite sure I get ” Old is the new black” quote. Can you explain.

    • Jennifer
      April 19, 2015 / 2:15 pm

      Hi Joanne,
      Perhaps this helps…from the urban dictionary.

      “THE NEW BLACK”:
      “The new fad, trend, or style of the moment.

      Background: Since black is always in style in the fashion industry, saying something is “the new black” means that it is the hottest new thing. This phrase can be used to call out the “coolness” of anything, it’s not just limited to the fashion world”
      Ari has been championing the chic style of the older set and the CHIC IS THE NEW BLACK is the tongue in cheek expression he chose to “call out the coolness of old people.
      I hope this helps explain it 🙂

  18. April 19, 2015 / 7:10 am

    I love the shirt, and the video. But, I am waiting for a post abut your knitting retreat! Knitting isn’t just for “Old Ladies” : )
    BTW same with Mr. Knityarns. I can’t stand when he puts the volume up high on the television. I hope Ari comes up with menswear collection…..

    • Jennifer
      April 19, 2015 / 2:04 pm

      I suspect Ari will! He’s a really a huge supoorter of the aging population and showcasing their chic style. I even bought my husband headphones to wear when he watchs TV, which he blasts!!!
      The retreat was a blast. Plenty of “young women” in their 20’s and 30’s attended.

  19. April 19, 2015 / 4:38 am

    Love these artful hearing aids; however Jennifer you must stop with the Old Lady, maybe in another 20 years!!

    The Arts by Karena

    • Jennifer
      April 19, 2015 / 2:01 pm

      They are great looking! I don’t find “Old Lady” a derogatory term. It appears many women do!
      I’m not a young lady, that would be my daughter, and so the alternative is Middle Lady or Old Lady. It’s obviously a “hot button” for women, which surprises me. Conversations about this are fascinating to me. Thanks for sharing Karena!

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