Confidence Builders and Brands That Honor Midlife Women

Confidence Builders and Brands That Honor Midlife Women

The trend of brands recognizing the importance of women over 50 is growing and real. It used to be they were all represented by 16-year-old girls with no life experience or lines on her face. Thankfully that’s starting to change. Many brands are now understanding how important and vital the demographic of midlife women is. And for some, along with age comes buying power. 

They’re also choosing bloggers over 50 to introduce them to our readers. I’m honored Artful Home chose me to be a Brand Ambassador to showcase their unique fashion at the blogging conference I just attended.

Confidence Builders and Brands that Honor Midlife Women


I felt incredibly confident and empowered wearing their beautiful clothes throughout this conference.

My last post received some push-back on the price of the garments I was wearing. They are not inexpensive and I am very fortunate to have had them supplied to me.

I share many brand and price points for my readers because we all have different budgets and tastes. If what I share is out of your price range, please use the post as inspiration to find a similar look, at a lower cost. I have always believed my money is best spent investing in quality items I will cherish and wear for many years. Every woman must work within her budget and wear what fits her lifestyle. My desire is to inspire women to find her unique Style Recipe™ and discover the confidence that brings…at all prices.

Companies like Chico’s, L’Oreal Paris, Cole Haan, Kate Spade, Nisson and many others have all begun using older women in their advertising campaigns.

I want to encourage you to support these brands, as they support women over 50. We are visible… we are vital…and we are important.

xo Jennifer


This post may contain affiliate links which won’t change your price but will share some commission.


  1. April 22, 2016 / 6:19 pm

    I like to buy from companies that pay a living wage and don’t kill the environment. This comes at a price. I buy carefully and I keep things for a long time and I like to read bloggers who do the same. I love your style. I’m thrilled that smart brands have found you and I encourage you to keep it up. xo

    • Jennifer
      April 23, 2016 / 5:45 am

      Thank you Jen! Xx

  2. Gloria
    April 21, 2016 / 6:08 pm

    “I have always believed my money is best spent investing in quality items I will cherish and wear for many years. Every woman must work within her budget and wear what fits her lifestyle. My desire is to inspire women to find her unique Style Recipe™ and discover the confidence that brings…at all prices.”
    But that is such a phoney statement because YOU are not paying for these clothes. All you are is a salesperson for the company encouraging others to spend so they might have a life like yours.

    • Jennifer
      April 21, 2016 / 10:27 pm

      Sorry you feel so angry about this Gloria. I am not a sales person. I am a brand ambassador for Artful Home and am fortunate to represent their beautiful clothes. Spending or not spending to own these clothes would never give one woman, another’s life.

  3. DONNA
    April 21, 2016 / 2:09 pm

    Since I use all different kinds of clothes I understand the importance of some things that must be quality. I have some clothes and shoes that I invest in, and I can wear them for years. I buy a lot of chicos, but not everything, and I can go into the store and be inspired to redo what I have already purchased. Maybe I just need a new scarf or a new necklace…maybe I just need to wear this with that….your blog and Pam’s have been so helpful to me. I am sorry we didn’t get together for my son’s wedding. But I used your ideas and I also trusted my own sense also. For instance my pearls will always be fabulous, my grandmothers earrings will pop no matter what….and losing 40 pounds will make me look 10 years younger!! Thank you for your help and keep blogging!!

    • Jennifer
      April 21, 2016 / 10:29 pm

      I’m sorry we didn’t get time to visit in Vegas! Your pictures of the wedding were fabulous! Xx

  4. April 21, 2016 / 1:11 pm

    You make such a great point. I had the initial YIKES! reaction to the price of the beautiful vest, but then I thought, perhaps I can make something similar by combining patterns and fabric. It’s true that often unique and interesting clothes cost more but they can also inspire creative imitation. And, speaking of imitation, I’m taking your picture to my haircut appointment on Monday. We have similar hair and I like your style!

    • Jennifer
      April 21, 2016 / 10:32 pm

      Thanks Janice! That’s one of the reasons I love sewing. I can create exactly what I want to wear!
      Good luck with your hair. I hope yours is thicker than mine 🙂

  5. Natalie
    April 21, 2016 / 10:53 am

    If it weren’t for blogs like yours, I wouldn’t have even heard of many of these brands! I am turning 50 in December and though I’m the same size as I’ve been for years, my body has changed and shifted. I was feeling incredibly discouraged, so I started scouring the internet for advice on how to dress my new body. This is how I found your blog:)! I love that you have links to what you feature so I can explore these new-to-me brands. I am learning so much!! Different price points are helpful because we all have different budgets and tastes. Thanks for all you do to give us your best:)!

    • Jennifer
      April 21, 2016 / 10:33 pm

      I’m so glad you find it helpful Natalie. Welcome! Please feel free to ask me any questions you may have. Thanks for reading.

  6. April 21, 2016 / 8:09 am

    Dear Mme Ambassador, I can’t think of a better ambassador for any product line than you. Major Kudos, my friend. I am a bit surprised by the “push back” on the price point. You are right to point out that, if something you like is out of your price range, you simply look for something similar in a comfortable price range.

    It might be well to keep in mind that while imitation is the sincerest form of flattery, copying someone exactly is not helpful in finding your own, individual style. Use them for inspiration and a starting point and then go out and find your inner “je ne sais quoi!” It’s out there waiting for you.

    Cheers, M-T

    • Jennifer
      April 21, 2016 / 9:48 am

      Such a great point about copying. Many things are not in my price range so I frequently hunt out alternatives with a similar look!

  7. April 21, 2016 / 4:59 am

    I am so glad to hear of your increased opportunities, Jennifer! You are blazing the way for me…smile. I still have about 1 1/2 years left in my 40’s and it’s so inspiring to watch you cheer woman on with class and confidence.


    • Jennifer
      April 21, 2016 / 9:43 am

      Thanks Shellie! I’m turning 60 this year and loving the ride!

  8. April 21, 2016 / 3:08 am

    I think a true fashion blogger offers styles at different price points and covers the full story for her audience! You do such a nice job of bringing the complete story. And…YES…let’s support those brands that recognize we are still here!! Good job!

    • Jennifer
      April 21, 2016 / 9:42 am

      Thanks Pam!

  9. Atonia Walpole
    April 20, 2016 / 7:52 pm

    I’m happy to see companies recognizing the over 50 woman. There are more of us now than ever and we do have buying power. My power may not be able to plunk down hundreds of dollars for a piece of clothing but I do try and buy the best I can afford. It’s important to me as a woman to feel good when I get dressed; to know I can go anywhere and know I’m at my best. It’s not just the outward appearance that is affected by how you look. It comes from within and is expressed in the feathers we choose to wear. I do appreciate your stylish inspirations.

    • Jennifer
      April 20, 2016 / 7:59 pm

      Such a beautiful way to express it Atonia! Our confidence does come from within. Thank you!

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