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Deluxe Faux Pas

Deluxe Faux Pas
“Being copied is the ransom of success”
-Coco Chanel

 

 

This book is an illuminating read and if you wear “designer” labels, I highly recommend it.

The author Dana Thomas is a fashion and cultural journalist who lives in Paris.
She demystifies the luxury goods industry and chronicles how Luxury goods have traded quality for profits.

I may never purchase another luxury logo item again.
She writes…
“Today logos brand people: by wearing or carrying and item emblazoned with a logo, you declare that you are a member of a tribe that subscribes to that particular brand’s message and its ethics…essentially the dreams conjured up for you by the marketing department. Luxury-brand logos convey wealth, status, and chic, even if the bearer of the logo-ed product is a middle-market suburban housewife who bought it on credit.”

 

What tribe is this from? Do you think this is what Coco Chanel or Karl Lagerfeld had in mind?
Are these classy? Do they speak the word  luxury to you?
____________

 

“By putting an emphasis on the logo and spending more than 100 million a year to advertise it, luxury companies made their brands, rather than the actual products, the objects of public desire. Unfortunately, they also created a demand they couldn’t meet, and a product that average consumers craved but couldn’t always afford.”
Enter the counterfeiters which are selling like mad.
Designer dog collar and jacket… hmm Fido is very stylish perhaps.

I suppose if you are buying to impress others, a counterfeit item fits the bill but if you are purchasing for your own enjoyment it doesn’t. After reading this book, however, an authentic designer bag or garment definitely may lose some of its charms for you. It certainly has for me.

 

And by all means, doesn’t everyone want to take their trash out in style?

 

Such a fun Chanel bag…disposable!

Would you feel elegant purchasing your new designer bag from these folks?

 

 

Some people even want to eat the logos apparently.

 

“Choose wisely, young grasshopper”…this beauty is made with faux Louis Vuitton canvas.
I may have a few things to post to eBay this afternoon.

 

How do you feel about wearing logos?

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16 Comments

  1. December 28, 2012 / 6:01 pm

    Can’t wait to get the book. I have always hated logos and swore I would never own a Louie or anything obviously logo-ed. Then I received one as a gift (25th wedding anniversary). I absolutely love the bag and can take it anywhere and everywhere, throw it under the seat, slosh it in mud and water, roll over it with my luggage and trample it with riding boots and it just stares me in the face daring me to try again and again. It is my go to bag on an everyday basis even though I try and try to break away…..sigh. The next thing I know I will be getting botox……I have learned the hard way, NEVER say NEVER!

  2. November 12, 2012 / 6:29 pm

    Those images make me shudder. I despise logos on clothes and accessories, and cannot understand the objective. People who wear logos to impress others baffle me beyond belief. It just seems so tragic. Real style is about expression, not showing other people how much money you spent on X.

    Thanks for bringing the book to my attention.

  3. Anonymous
    November 4, 2012 / 8:42 pm

    Actually, I find it quite comical when I see women (and men) wearing overtly logoed items. I live in an area where the more sequined, rhinestoned, glittered, sparkly and big the logos are the better (even on the derriere). I just feel bad that they actually think the more garishly you display yourself the more others will believe they have money. Good taste is more important than wealth.

  4. vintagefrenchchic
    October 29, 2012 / 1:50 pm

    Great post and I will have to check out this book sometime. Of all the “knock offs” shown in the photos, the only one I might wear is the handmade paper bag one — too funny! I am not a logo gal and I don’t believe in buying counterfeits but I can’t afford most of the name brand luxury items unless scored on a fantastic sale or second hand. And I am not convinced that a luxury brand necessarily means great quality (usually perhaps, but not always). Case in point, The Silver Bunny’s comment and my own experience in getting my 2 month old Kate Spade handbag repaired (stitching). Grrr.

  5. The Silver Bunny
    October 28, 2012 / 4:10 pm

    Totally agree with the author about logos and those people selling fakes make me sick too. But then my daughter had to take her (real) Chanel bag twice to the shop because the stitching was coming undone when it was still very new. Granted they changed it without any problem but it obviously wasn’t worth the extortionate amount it had cost !

  6. October 28, 2012 / 11:07 pm

    I have nothing against Logos, as long as they pay me to wear it.

  7. October 28, 2012 / 5:49 pm

    I don’t like wearing logos. I am not a company billboard. Maybe if they PAID ME to walk as their advertisement, I’d change my mind. I have to admit, though, that if I find trousers in a thrift store for $10 and it turns out they are D&G, I feel a smack of triumph.

  8. October 28, 2012 / 12:10 pm

    Have not read the book but feel that I would agree with the author. Oh to find a good quality bag without a logo!

  9. Lisa - respect the shoes
    October 28, 2012 / 1:26 am

    I read a sample of this book on my Kindle and think I need to buy it and read the rest. I can’t help but to be lured by the cache of a luxury labels myself, but still have yet to part ways with my dollars for a piece.

  10. October 28, 2012 / 4:53 am

    I have a few logo emblazoned items..
    a Tory Burch handbag, Hermes scarves and a Burberry coat and scarf.
    I do shun brash consumerism.

    My hippie days are far behind me but I wore Levis and was proud to be a member of that tribe.
    I recently watched a PBS show on the Kennedy’s and saw that all the women wore pearls…
    I wear pearls almost every day yet I am so far removed from that life of privilege but it is a statement that feels honestly like me.

    It’s difficult to separate ourselves from extraneous stuff…
    if we were unadorned, we quite possibly would be wearing our birthday suits!

    Food for thought, love this post!

  11. October 28, 2012 / 4:26 am

    Although I appreciate the quality that some brands produce, a huge part of me sees that the heavy price tag is paying for their next advertising campaign. So much of this stuff is overpriced and I personally choose not to waste my money on it. It infuriates me when some lump of plastic or piece of cotton has a huge price-tag just because of the logo. It doesn’t stop it from being rubbish. I sometimes feel that it’s all just a massive con.

  12. October 27, 2012 / 10:23 pm

    I read this book also and thought it was great. It created a real aversion in me to logos after reading the book. While I don’t make a blanket statement that I will never buy something with a logo on it, I do find they make me self conscious, where I wish they could be more discreet. I do think it’s fun to find things on my own without the help of logos or advertising that in my mind is truly luxurious, but it is more difficult that plucking a well respected brand item off the rack. I’ve got to think more outside the box now and embrace other things. But overall, it is a great revelation because I am forced to shop without any pre determined prejudices against certain brands. I give it all a fair shake before making a decision and quite frankly, I shop less because of it, because it’s more work. It’s a really interesting topic.

  13. October 27, 2012 / 9:13 pm

    This is a book that my 20 something daughter should read. – perhaps a Christmas present. Personally, I prefer quality (hate anything fake) to brand names and quantity. Logos don’t impress me and I certainly do not like to display them and act as a company billboard.

  14. October 27, 2012 / 8:09 pm

    Years ago, I once knew a social worker who was obsessed with logoed designer product. She just had to have a $300 Prada wallet (not even leather…CLOTH!) so as to prove that she was well-off. When in truth she was being hounded by the government for non-payment of income tax, among other fiscal calamities. I tried to tell her to rather buy a nice $20 leather wallet and put the remaining $280 in it (which was futile, as of course it was a purchase on credit), but to no avail. I have never understood this desire. Designer quality yes, but I hate anything with a large obvious name or logo on it. I don’t like being a walking advertisement either.

  15. October 27, 2012 / 7:55 pm

    There are times when I look for certain brands assuming a level of quality come with them. And there are times when I get caught up in the frenzy of items with a certain logo but I’ve stopped myself before spending a large amount of dollars just to become a walking advertisement. There’ve also been times when I’ve removed the famous labels/logos because they annoy me.

  16. October 27, 2012 / 6:36 pm

    I read this book a few years ago and found it fascinating. As for logos, I’ve never been a fan, not understanding why I would want to do the advertising for a product . . . nor does anything seem more crass to me than showing off what one can afford. . .

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