“Being copied is the ransom of success”
This book is an illuminating read and if you wear “designer” labels, I highly recommend it.
The author Dana Thomas is a fashion and cultural journalist who lives in Paris.
She demystifies the luxury goods industry and chronicles how Luxury goods have traded quality for profits.
I may never purchase another luxury logo item again.
“Today logos brand people: by wearing or carrying and item emblazoned with a logo, you declare that you are a member of a tribe that subscribes to that particular brand’s message and its ethics…essentially the dreams conjured up for you by the marketing department. Luxury-brand logos convey wealth, status, and chic, even if the bearer of the logo-ed product is a middle-market suburban housewife who bought it on credit.”
What tribe is this from? Do you think this is what Coco Chanel or Karl Lagerfeld had in mind?
Are these classy? Do they speak the word luxury to you?
“By putting an emphasis on the logo and spending more than 100 million a year to advertise it, luxury companies made their brands, rather than the actual products, the objects of public desire. Unfortunately, they also created a demand they couldn’t meet, and a product that average consumers craved but couldn’t always afford.”
Enter the counterfeiters which are selling like mad.
Designer dog collar and jacket… hmm Fido is very stylish perhaps.
I suppose if you are buying to impress others, a counterfeit item fits the bill but if you are purchasing for your own enjoyment it doesn’t. After reading this book, however, an authentic designer bag or garment definitely may lose some of its charms for you. It certainly has for me.
And by all means, doesn’t everyone want to take their trash out in style?
Such a fun Chanel bag…disposable!
Would you feel elegant purchasing your new designer bag from these folks?
Some people even want to eat the logos apparently.
“Choose wisely, young grasshopper”…this beauty is made with faux Louis Vuitton canvas.
I may have a few things to post to eBay this afternoon.
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