Happy Monday, ladies. First, there was Grandmillenial design or “granny chic” decor which is popular with millennials. They’re putting their own twist on traditional with bold patterns, printed curtains, fringe, pleats, and heirloom furniture. Now it’s Coastal Grandmother style. More than decor, this is also a lifestyle and fashion aesthetic. Have you heard of it? Here’s how to get the coastal grandmother style.
This effortlessly put-together style is inspired by Nancy Meyer’s films and specifically, Diane Keaton in Somethings Got to Give. A young woman first coined the phrase on TikTok, and it’s since taken on a life of its own. Everywhere I went on the web this weekend, I saw references to “coastal grandmother”.
The style includes lots of loose breathable fashion. Chunky knits and loose linen in neutral beiges white, cream, and natural fabrics including cashmere. Oversized oxford shirts, comfy chinos, and lots of classic neutrals. It’s a romanticized Hamptons-esque vibe that’s getting more popular by the moment.
The coastal grandmother also has a defined lifestyle many aspire to. She sips wine on her porch while her latest Ina Garten creation finishes baking. She loves to garden, shop at the farmers market, enjoys her book club, takes long walks on the beach, and believes in downtime to relax and recharge. She basically lives the good life…to which I say, sign me right up.
It’s been a rough couple of years for all of us so fashion and a lifestyle that feels effortless, are certainly easy to aspire to. We don’t have to live near the beach or have grandchildren to be a coastal grandmother. The fashion is clean, classic, and casual. The lifestyle comes from being comfortable in our own skin and doing the things that bring us joy. We appreciate the wisdom that age has granted us and live our best life by being true to ourselves.
COASTAL GRANDMOTHER lIFESTYLE
Have you heard of this aesthetic?
Thanks for reading and remember to wear what makes you feel confident.