Today is Social Media Day.
I’ve spent some time on social media lately and noticed a few things I’d like to share. I’m by no means an expert. I’m an observer and always studying to learn.
- Don’t get into arguments on a social forum. Twitter is no place to get angry and aggressive. For example, I followed a woman on Twitter last week, who then sent this message. “You don’t know me, stop following immediately or I will block you!!!”. Hello! This is a social media. I blocked her immediately:)
- Don’t play the follow/unfollow game. Some people have way too much time on their hands. I use Croudfire, which gives insights into your Twitter interactions. I’ve had the same woman, follow and unfollow me at least 4 times. Her content is OK, but her behavior is strange.
- You can rightfully feel suspicious of the accounts going from 750 follows to 240K in a month. I suspect they’re buying followers which seems counter productive, because their audience won’t be relevant for their content.
- Share your friends work as long as it would not disturb your followers and be in opposition to your brand. Remember, we are our brand, everywhere our presence is on the web.
- [tweetthis remove_hidden_hashtags=”true”]If you share someone elses work, be courteous and credit them back. It’s the decent thing to do. Pay it forward.[/tweetthis]
- Surprise! It’s not all about you. If you have your tweets sent automatically from Bloglovin, Pinterest, Facebook, WordPress or Blogger, then never come to interact with your followers, you’re boring. Sorry, but it’s a give and take where you build online friendships. If you use it just as an unmanned depository, you may find your audience is no longer listening. Automating tweets to save time, is a great idea. Just be sure to come back and engage.
- Ensure your privacy settings control who posts to your wall and your “page, if you have one. Sharing embarrassing photo’s can be mean. So be sure your settings require any photo you’re tagged in, to be approved by you.
- Remember and acknowledge friends birthdays. It is a social network.
- Get up on your soap box all you like, to interact with your friends. But be polite.
- Turn notifications on, so you can respond to requests and comments in a timely way. They don’t have to ping a noise, but can be a visual icon that lets you know someone, a friend, has engaged you.
Instagram works similarly. The more “friends” you have the faster the information roll. Look away for several days, and you’ve missed a lot. Do your best to catch up with the friends who genuinely interact with you. Leave relevant comments or say nothing at all, and just like it.
Never pretend you care or have read it, when you haven’t. Its pretty easy to spot and insulting. Worse, it reflects poorly on you. Comments like “great post” are just lame unless you’ve added something meaningful as well.
Are you on social media?