In a world where the beauty industry often focuses on youth, it’s refreshing to find a brand that embraces the beauty of aging. ILIA is known for its clean, skin-centric approach that offers a range of products that cater to mature skin beautifully. They combine makeup with skincare to enhance, not mask, the natural beauty of our skin. As a woman over 50, this is huge! I’ve tried quite a few of their products, so today, I’m sharing a full review on each of them! I love trying out new products all the time, and sharing the results with you is part of the fun.
ILIA Beauty is a popular skincare and makeup brand with a commitment to clean and natural ingredients. The brand was founded in 2011 by Sasha Plavsic, who had returned to her hometown of Vancouver and wanted to create a makeup line that was clean, effective, and eco-friendly.
Their philosophy is rooted in the belief that beauty should be effortless and that makeup should enhance, not conceal one’s natural beauty. All of their products are made with natural and organic ingredients, free from harmful chemicals, and are also cruelty-free. They are certified by Leaping Bunny, PETA, and the Environmental Working Group (EWG), which means that their products are not tested on animals and contain only safe and non-toxic ingredients.
Should women over 50 use ILIA?
What I love most about ILIA makeup is that it’s designed to enhance natural beauty rather than covering it up. As we age, our skin changes, and fine lines, wrinkles, and age spots are a natural part of the aging process. Ilia’s products are formulated to work with our skin, not against it, by providing a subtle, natural-looking coverage that blurs imperfections without looking cakey or heavy.
Another reason why ILIA makeup is perfect for women over 50 is that its products are versatile and easy to use. Whether you’re a makeup pro or a beginner, their products are designed to be foolproof so you can achieve a flawless, radiant look with minimal effort.
My ILIA mascara is on constant reorder because my eye doctor insists I need to replace my mascara every 8 weeks. The comblike brush helps it go on beautifully with no clumping. I have tried so many different brands of mascara, but nothing can compete in the long run.
It’s cruelty-free and made with natural dye. I love that it’s also free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc, formaldehyde, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, gluten, artificial preservatives, fragrances, nanoparticles, EDTA and DEA.
I discovered this Super Serum Skin Tint last summer and love it! In fact, I seem to reach for it more days than my favorite Oxygenetics because it’s lighter and leaves a dewier look. It also comes in 30 colors, so I was able to find one that’s cool-toned and pale enough for me. I prefer to wear foundation or tinted serum, just slightly lighter than my skin tone to brighten things up.
This innovative formula provides light coverage to even out your skin tone while also offering an SPF 40. It’s made from a nourishing blend of skin-loving ingredients such as hyaluronic acid, squalane, and niacinamide, that feels more like a treatment than a tint.
I’ve been using this Radiating Primer for several weeks and agree that it creates a perfect base for foundation (or their tint). It’s silicone-free and loaded with hydrating ingredients like hibiscus extract, aloe, beta-glucan, and glycerin.
I also like their Liquid Powder Eye Tint. I read reviews that said it didn’t budge once you put it on, and they’re right. My eye doctor also loves a liquid eyeshadow, which sets up quickly and won’t migrate into my eyes the way powders do.
I covered the lid with the powdered dove gray, then applied this soft gray liner in Alloy and the Limitless mascara. Then I dabbed a small spot of the lavender right in the center, by my lash line, and tapped until it dried…which was just a few seconds. It’s a water-based, crease-resistant, and smudge-resistant formula that doesn’t feel dry or cakey and stays put until I take it off.
I often replenish my ILIA Lip Wrap Hydrating Mask, which sits on my bedside table. This mask has papaya enzymes, which help exfoliate my lips as it moisturizes. This is a permanent staple in my lip routine because it has no taste and virtually no smell, and I wake up with soft, hydrated lips.
I decided to try this lip balm as a more portable alternative to the hydrating mask, which I coat my lips with every night. It’s easy to keep in my pocket when I’m walking or fits into my bag. It also contains hyaluronic acid and prickly pear oil, and the cooling ceramic tip feels nice going on. to soothe dry lips. It can be used as a daily lip balm or a nighttime treatment.
Multi-Stick in At Last
The ILIA Multi-Stick is a versatile and highly pigmented makeup product designed for use on both lips and cheeks. It was the first ILIA product I tried, and I love how smooth it goes on. It glides on smoothly, providing long-lasting color and a healthy, radiant finish. Since you can also use this on your lips, it’s a great way to simplify your makeup routine.
I have not tried this clear and lightweight eyebrow gel, but it has positive reviews. It helps shape, tame, and set your brows in place without adding any color and provides a soft, flexible hold that keeps your brows looking both neat and defined.
This product has the benefits of a lip oil, the shine of a gloss, and the subtle tint of a lipstick. Infused with a blend of nourishing oils, such as jojoba, sunflower, and avocado oils, it delivers a sheer, buildable color and a glossy finish, leaving your lips looking and feeling lusciously soft and smooth. I struggle to keep lipgloss from wicking up the lines in my mouth, but my daughter loves this stuff.
Ilia currently offers a variety of products, such as priming serums, lipsticks, and eye shadows. Its most popular items are the Super Serum Skin Tint, Limitless Lash Mascara, and Multi-Stick. They introduced this Bright Start Retinol Alternative Eye Cream in January, which has rapidly risen to become one of Sephora’s top-selling eye creams and is on my list to try next. It’s designed to target the delicate skin around the eyes and offers a gentle and effective alternative to traditional retinol products, making it suitable for those with sensitive skin.
Where to buy ILIA makeup?
Have you tried ILIA Beauty? Let me know in the comments!