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ILIA Product Review for Women Over 50

In a world where the beauty industry often focuses on youth, it’s refreshing to find a brand that embraces the beauty of aging. ILIA is known for its clean, skin-centric approach that offers a range of products that cater to mature skin beautifully. They combine makeup with skincare to enhance, not mask, the natural beauty of our skin. As a woman over 50, this is huge! I’ve tried quite a few of their products, so today, I’m sharing a full review on each of them! I love trying out new products all the time, and sharing the results with you is part of the fun.

What is ILIA?

ILIA Beauty is a popular skincare and makeup brand with a commitment to clean and natural ingredients. The brand was founded in 2011 by Sasha Plavsic, who had returned to her hometown of Vancouver and wanted to create a makeup line that was clean, effective, and eco-friendly.

Their philosophy is rooted in the belief that beauty should be effortless and that makeup should enhance, not conceal one’s natural beauty. All of their products are made with natural and organic ingredients, free from harmful chemicals, and are also cruelty-free. They are certified by Leaping Bunny, PETA, and the Environmental Working Group (EWG), which means that their products are not tested on animals and contain only safe and non-toxic ingredients.

Should women over 50 use ILIA?

What I love most about ILIA makeup is that it’s designed to enhance natural beauty rather than covering it up. As we age, our skin changes, and fine lines, wrinkles, and age spots are a natural part of the aging process. Ilia’s products are formulated to work with our skin, not against it, by providing a subtle, natural-looking coverage that blurs imperfections without looking cakey or heavy.

Another reason why ILIA makeup is perfect for women over 50 is that its products are versatile and easy to use. Whether you’re a makeup pro or a beginner, their products are designed to be foolproof so you can achieve a flawless, radiant look with minimal effort.

My Favorite ILIA Makeup Products

ILIA Limitless Mascara

My ILIA mascara is on constant reorder because my eye doctor insists I need to replace my mascara every 8 weeks. The comblike brush helps it go on beautifully with no clumping. I have tried so many different brands of mascara, but nothing can compete in the long run.

It’s cruelty-free and made with natural dye. I love that it’s also free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc, formaldehyde, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, gluten, artificial preservatives, fragrances, nanoparticles, EDTA and DEA.

ILIA Super Serum Skin Tint SPF 40

I discovered this Super Serum Skin Tint last summer and love it! In fact, I seem to reach for it more days than my favorite Oxygenetics because it’s lighter and leaves a dewier look. It also comes in 30 colors, so I was able to find one that’s cool-toned and pale enough for me. I prefer to wear foundation or tinted serum, just slightly lighter than my skin tone to brighten things up.

This innovative formula provides light coverage to even out your skin tone while also offering an SPF 40. It’s made from a nourishing blend of skin-loving ingredients such as hyaluronic acid, squalane, and niacinamide, that feels more like a treatment than a tint.

ILIA True Skin Radiating Primer

I’ve been using this Radiating Primer for several weeks and agree that it creates a perfect base for foundation (or their tint). It’s silicone-free and loaded with hydrating ingredients like hibiscus extract, aloe, beta-glucan, and glycerin.

ILIA Liquid Powder Matte Eye Tint in Dove Gray

I also like their Liquid Powder Eye Tint. I read reviews that said it didn’t budge once you put it on, and they’re right. My eye doctor also loves a liquid eyeshadow, which sets up quickly and won’t migrate into my eyes the way powders do.

I covered the lid with the powdered dove gray, then applied this soft gray liner in Alloy and the Limitless mascara. Then I dabbed a small spot of the lavender right in the center, by my lash line, and tapped until it dried…which was just a few seconds. It’s a water-based, crease-resistant, and smudge-resistant formula that doesn’t feel dry or cakey and stays put until I take it off.

ILIA Lip Wrap Hydrating Mask

I often replenish my ILIA Lip Wrap Hydrating Mask, which sits on my bedside table. This mask has papaya enzymes, which help exfoliate my lips as it moisturizes. This is a permanent staple in my lip routine because it has no taste and virtually no smell, and I wake up with soft, hydrated lips.

ILIA Lip Wrap Reviving Balm

I decided to try this lip balm as a more portable alternative to the hydrating mask, which I coat my lips with every night. It’s easy to keep in my pocket when I’m walking or fits into my bag. It also contains hyaluronic acid and prickly pear oil, and the cooling ceramic tip feels nice going on. to soothe dry lips. It can be used as a daily lip balm or a nighttime treatment.

Multi-Stick in At Last

The ILIA Multi-Stick is a versatile and highly pigmented makeup product designed for use on both lips and cheeks. It was the first ILIA product I tried, and I love how smooth it goes on. It glides on smoothly, providing long-lasting color and a healthy, radiant finish. Since you can also use this on your lips, it’s a great way to simplify your makeup routine.

In Frame Brow Gel

I have not tried this clear and lightweight eyebrow gel, but it has positive reviews. It helps shape, tame, and set your brows in place without adding any color and provides a soft, flexible hold that keeps your brows looking both neat and defined.

ILIA Balmy Gloss Tinted Lip Oil

This product has the benefits of a lip oil, the shine of a gloss, and the subtle tint of a lipstick. Infused with a blend of nourishing oils, such as jojoba, sunflower, and avocado oils, it delivers a sheer, buildable color and a glossy finish, leaving your lips looking and feeling lusciously soft and smooth. I struggle to keep lipgloss from wicking up the lines in my mouth, but my daughter loves this stuff.

Bright Start Retinol Alternative Eye Cream


Ilia currently offers a variety of products, such as priming serums, lipsticks, and eye shadows. Its most popular items are the Super Serum Skin Tint, Limitless Lash Mascara, and Multi-Stick. They introduced this Bright Start Retinol Alternative Eye Cream in January, which has rapidly risen to become one of Sephora’s top-selling eye creams and is on my list to try next. It’s designed to target the delicate skin around the eyes and offers a gentle and effective alternative to traditional retinol products, making it suitable for those with sensitive skin.

Where to buy ILIA makeup?

You can buy ILIA Beauty products directly from their website, at Sephora, or at the Sephora inside Kohl’s.

Have you tried ILIA Beauty? Let me know in the comments!

37 Comments

  1. Violet L O'Brien says:

    I am using the Kiehls Ultra cream in answer to your question. I like the coverage from the foundation but want to take care of my skin. I use the Kiehls in the morning and at night.
    Thank you for responding.

    1. Thanks for letting me know. I’ll have a look at that cream.

      1. Violet L O'Brien says:

        Thanks, Jennifer. I appreciate your responses. As I’ve said, most sales people aren’t very helpful so we have to rely on other women and their opinions.
        Have a good week!

  2. Thanks for this — lots of good information.

  3. Diane Bellizzi says:

    I love the stick for my cheeks and lips and the mascara🤗the face sunscreen/tint makes my skin flake☹️

  4. I ordered the two eyeshadows you used. Can’t wait to receive them. I, too, love the mascara, which I found through your post last year! Thanks for the great suggestions.

    1. Let me know how you like them.

  5. I had cataract surgery yesterday (all is well) but I am shocked now to see how many brown spots I have on my hands and face. Do you have any recommendations?

    1. Vitamin C and several other things help to lighten them, but honestly, the best thing is to have your derm write a RX for a cream with hydroquinone. And keep up the sunscreen!

  6. I use Ilia concealer, skin tint, and multi stick. I like the feeling that I’m putting a skin care product, and spf on every day, not just makeup!
    My skin is extra sensitive, and I’ve never had a reaction to these products, so a thumbs up from me!
    Since you see a doctor regularly for your eye health, I wonder if you’ve heard anything about the new Lumify products? There is a “nourishing lash and brow serum” that I’m curious about.

    1. I have not tried those but they did tell me to not use lash growth serum. I do use this RevitaBrow on my brows and it’s great! I’ll check into those, thanks.

  7. Jennifer, thank you for reviewing the Ilia products. My daughter introduced me to the serum skin tint and liquid eyeshadow, both of which I love. I’m very impressed with how you applied two eyeshadows and want to try that!

    1. They’re really fun. I love their quality.

  8. Jennifer,
    You mentioned you use an SPF 50 first. What product do you use?

    1. I have an enormous collection! You can find some here.

  9. Yes! I love the lip mask, the liquid eyeshadows, and the mascara. I need to try that lip oil!

    1. It’s really nice to slip in your purse.

  10. Thanks for the intro to this product line. I’d like to give the mascara a try as well as the liquid eye shadows. The gray color looks great on you!

  11. What shade are you wearing in the liquid serum/foundation?

    1. I’m wearing Balos. They skin tested me something darker, but as I mentioned, I prefer to brighten my complexion a bit.

  12. Upon your recommendation, I tried the ILIA True Skin Serum Foundation and found it to be very light-weight, smooth and blends seamlessly with my skin without emphasizing my wrinkles. My only disappointment is that it does not include any SPF protection. Other than that, I would definitely recommend it.

    1. I never rely on my foundation for sun protection and always use a SPF 50 first. This Super Skin Tint serum does have an SPF 40 so you may prefer it.

  13. Yes! I love using ILIA products. My favorite product is the multi- stick. I use it almost every day and carry a small one in my purse. It is lovely to use. Thank you.

  14. I use ILIA mascara, multi-purpose stick and tinted serum with spf and love them! I’d like to try some of the other products, too. I’m interested to hear how the eye cream works! I appreciate your review of clean products–so important for our health!

    1. I thinks it’s pretty important for our health too.

  15. I’ve used the Ilia mascara and lipstick for some time and find myself reaching for them daily over other products. What color of tint foundation do you use? We are similar in coloring. I’ve used Jane Iredale’s tinted foundation for years, but I would like to try Ilia because the SPF is higher.

    1. I use shade ST3 Balos.

  16. I am currently using the Ilia mascara and agree with your comment about the no clumping. I would definitely recommend!

  17. carolyn lassonde says:

    Hi Jennifer – I loved this review of Ilia Beauty products. I had heard of them but didn’t know anyone who had tried their products. I will now give them a try. Thanks for your thorough review!

    1. I’m happy to say the brand is growing its offerings and they’re great.

  18. I love Ilia! I’ve been using the skin tint for months and get so many compliments. I also love the limitless mascara, brow gel and multi stick. I have found the multi stick works best for me if I swipe a flat full brush across the stick then tap onto my cheekbones, forehead and nose. I plan on trying the lip balm and lip oil next!

    1. Great idea! I use a brush to blend but I’ll have to try your method.

    2. Violet L O'Brien says:

      I use Ilia liquid 40, same as you. I am also using Kiehls moisturizer. Have you tried it and if so what is your opinion? I am older than you and have always taken care of my skin, however, it is difficult to find someone in a shop to talk to who really knows what’s what. Thanks for all the good info you pass along.

      1. I haven’t tried the Kiehls but I am curious. Which one do you use? I agree, most sales people are no help at all!

  19. Love Ilia! the Skin Tint is just brilliant and my summer staple. I love the high spf and I got a perfect match with their recommendation. I am fair neutral/fair olive and use shade Bom Bom. It can be hard to find fair neutral (and it didn’t exist for my whole youth). For example It CC cream is either pink or yellow and I couldn’t get a good match. I also love the multi stick. A Fine Romance (berry) is best on me but I use At Last some in the summer. I’ve had them awhile and they haven’t dried out. The concealer is awesome too. As a fellow gray eyeshadow lover I will have to try that next! Thanks for your review!

    1. I’ll have to try their concealer. I need one with some pink in it which is hard to find.

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