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Blogging- The Good, the Bad, and the Expensive

Blogging- The Good, the Bad, and the Expensive

I’ve hesitated to put this post out for months because I wasn’t sure how it would be received. I finally decided I needed to be honest and explain how things work around here. I love sharing my thoughts with you through my blog, but it comes at a cost.

Today I’m sharing the business of blogging and how you can support the bloggers you enjoy reading. I’ll use A Well Styled Life as an example. There are plenty of “hobby” bloggers who don’t fall into this category, but most professional bloggers business works similarly.

I spend between 50-70 hours a week working on this blog which makes it a full-time job. If I’m not writing content, getting pictures taken, changing my clothes in the car for a photo shoot, editing photographs, making graphics for Pinterest, staying active on social media, or planning content, I’m shopping online or in the stores to keep on top of what’s new.

Why I Started Blogging

When the economy crashed several years ago, people began to hold on to their dollars, so my Image Consulting business crashed with it. I decided to start a blog to connect with other women and share style tips I’d learned as an image consultant. I began on the Blogspot platform, which was free and didn’t require me to purchase a domain. My posts were emailed for free, but I soon realized that Google could take my site down at any time. I had no ownership or control over anything I was producing.

I bought a domain to maintain ownership of my name, and things began to multiply from there. As my blogging expenses mounted, it quickly became apparent that the blog needed to cover itself.

What it Costs to Run a Blog

Here are some of the current costs associated with running my blog.

  • I host my website on a platform that charges me a monthly fee based on the size of my audience and the amount of data stored. Because my blog is image-heavy, I need lots of storage.
  • My posts are emailed by a service provider who charges me a monthly fee based on how many emails go out.
  • I pay an annual fee for access to a site where I size and edit my pictures so they won’t slow my site down, and the pages won’t open for you.
  • I pay a technical person to help me with the nuts and bolts of my website. I’ve had it go down enough times to learn I should never mess “under the hood” of this thing 🙂
  • I pay smaller amounts for plugins, apps, and widgets, which add to the total expenses.

The result is it costs just over $1,100 a month to float this boat and keep my blog on the internet.

And that gets me to how I pay for all of this.

How I support this business

  • Sponsored content. Brands hire me to promote their sale, product, or service. I only work with brands I like, or I think will resonate with you. I want to share things that will increase your confidence and make your life better in some way. They’re paying for access to my audience (you), which I value and protect. I turn down multiple offers a week because the product is cheesy, not something I would use or just plain dumb.
  • Ads. People hate ads. The truth is they’re a passive way for me to earn income to pay my blogging expenses. Do I like them? In a word, no. They distract from my content. I’m fortunate to have an Ad company that works with me to help them run smoothly and be as unobtrusive as possible.
  • Affiliate sales. I’m a member of several affiliate networks and earn money if you purchase through a link on my blog. This doesn’t increase your cost of anything. If you click a link on my blog and put something into your virtual shopping cart, then pop over to another blogger and click a link to the same website, then make your purchase, the other blogger earns the commission because they were the last link you used. It’s just the way they work.

Ways You Can Support Bloggers

Don’t keep them a secret. If you like their content, share it with women you think will also enjoy it. Subscribe to follow their blog. Comment and engage with their content which “tells” Google it’s worth showing to other women on the web. Share their images to your Pinterest boards, so more people find them. Follow them on social media. Whenever possible, purchase through the link of the blogger who inspired you.

 

 

I appreciate you all more than I can say. Reading your comments feels like visiting with a favorite girlfriend.

Thank you for being here and taking the time out of your day to read my blog.

 

 

 

Follow:
Affiliate links within this post may generate income for AWSL at no additional cost to you. When you shop through my links, I earn a small commission which helps support my business.

110 Comments

  1. sheryl
    October 17, 2019 / 3:36 am

    that was interesting, thanks!
    I knew there had to be some costs involved, nothing is free..and ive noticed so many young people with blogs and youtube channels, there had to be a money making aspect to it as well.
    I know now to engage more with the ones that i actually pay attention to, and i will be more prone to clicking the links, to at least take a browse…

  2. Gail Schwartz
    October 17, 2019 / 3:47 am

    I’m glad to know that clicking on the links to clothing and shoes on your blog generates something for you. What it generates for me is a chance to look better with your good advice. I have so much fun reading your posts and buying new clothes!

  3. Melanie
    October 17, 2019 / 3:50 am

    That’s interesting to know. I’ve heard generally from other bloggers, but never in such detail. Thanks. I’ve just discovered your blog and really enjoy it. I especially like seeing the styles on someone my age instead of having to imagine if the twenty-something image will translate to me. Glad to have found you.

    • Dot
      October 17, 2019 / 7:13 am

      I have noticed more bloggers being open about how your business works. Wardrobe Oxygen is another blog I follow and she went into great detail on how much she makes. You work hard for your money!

  4. Yvonne
    October 17, 2019 / 3:54 am

    Thank you for explaining all this Jennifer. I truly enjoy reading your blog and find yours to be the most relevant and interesting of the few blogs that I follow. Most of the time I don’t find the ads intrusive, but lately the political ads are very annoying – thank goodness our election is next week and that will be over with.

  5. Judy Casingal
    October 17, 2019 / 3:54 am

    Enjoy your blog immensely and will be more conscious of how I respond to it . Thank you for sharing.

  6. Lisa Stewart
    October 17, 2019 / 3:58 am

    Jennifer,
    I certainly appreciate the fact that you have a good ad company. There is nothing more frustrating than trying to read a blog post with stuff popping up all over the place! I also appreciate that you didn’t join the bandwagon to have “your latest video” starting to play somewhere. I do wish that ads weren’t moving as those are distracting to my peripheral vision.
    You have one of the cleanest, easy to read blogs that I subscribe to. In fact, I now subscribe to very few due to the ads and videos that made loading and reading them a chore. Your blog is entertaining, informative, and attractive and I always open your emails right away. I have gained much from my subscription. Additionally, I have clicked ads and made purchases from your site and will continue to do so.
    My daughter and I started an e-commerce store in July and are building our email list. It is very sobering to see what having a larger list will possibly end up costing.
    Thank you for the “behind the scenes” information.
    Lisa

  7. Janet B
    October 17, 2019 / 3:59 am

    That was very interesting. I had no idea it was so time consuming and costly!! I enjoy your blog and the opportunity to learn new things.

  8. Nancy
    October 17, 2019 / 4:01 am

    Thanks for informing us how blogging works. Love your style and tips.

  9. Susan
    October 17, 2019 / 4:03 am

    Thank you for this interesting information. I travel blog on Blogspot when we take major trips and often wondered what a “professional” blog would entail. I don’t mind your ads which are not overpowering. I also follow another style blogger and recently she has become so overexposed by adding old posts in with the daily content that I hesitate to even open it because I don’t have the time to go through it all. So keep up the good work!

  10. Rita
    October 17, 2019 / 4:09 am

    Thank you for explaining the process. Always good to know what goes on behind the scenes. I now know that commenting is helpful and will be better about that! Always enjoy your posts and especially your honesty and openness about your thin hair! As I am on a hair loss journey, and feel very vulnerable, it is comforting to know that such caring ladies are on the journey with me.

  11. Glynda S
    October 17, 2019 / 4:10 am

    This information is quite interesting. I follow several “fashion” bloggers and am always amazed at how they generate content. I am grateful for those of you who share your insights, new fashion, and trends. Keep up the good work!

  12. Carol Larochelle
    October 17, 2019 / 4:30 am

    Jennifer, I always realized there must be some cost to you as well as income. I enjoy your blog especially, because you seem very down-to-earth.

    Thar being said, I also follow a couple of other bloggers. There is one that seems to be really expanding her website……with a constant barrage of live videos, endorsing many different brands, etc. I do get it, there is money to be made, but clearly this woman is not wearing herself some of the products she endorses.

    Thanks for your honesty and info on this subject.

    Carol L

  13. October 17, 2019 / 4:31 am

    Changing clothes in a vehicle sounds like your cardio! Seriously I love your blog and will try to support it, as much as I can! Thanks!

  14. Dianne
    October 17, 2019 / 4:31 am

    You do a great job with your blog. I think you love what you do and you help us ladies in this materialistic world. You have a beautiful heart. Thank you for all your help.

    • MRSBEN2
      October 17, 2019 / 7:00 pm

      So agree with Diane. Also appreciated the lesson on what a blog entails. -Brenda-

  15. Angela Grafe
    October 17, 2019 / 4:32 am

    Thank you so much for your post. Love your honest blog. Sorry, that I have no chance to support you more, as I live in Germany and only on vacation in the States. But anyway, Hope you go on in your way!
    Yours Angela

  16. October 17, 2019 / 4:44 am

    Your blog is always a favorite, Jennifer. I don’t think most of us know exactly how much work and time goes into making a successful blog. It’s so easy to read blogs while sitting in our easy chair and thinking “that looks like fun”…”I should do that”! You are committed to your reading audience and provide great information everyday and for that I am so grateful and will continue to look forward to and enjoy. Thank you!

  17. anne shannon
    October 17, 2019 / 5:11 am

    Thank you Jennifer for writing this. I didn’t know the costs, but what really bothers me is working so many hours. Do take care of yourself!

    Like your other fans, I would like to compliment you on a well presented blog.
    Anne

  18. PatB
    October 17, 2019 / 5:16 am

    Thanks Jennifer for being so open and explaining the blogging process and costs. I enjoy your posts and learn so much from you. Now I am more enlightened about the blogging process, not only do I appreciate you more, but will be actively more supportive. Best Wishes

  19. Gayle
    October 17, 2019 / 5:16 am

    That was interesting, you gave more info than I have seen. I have stopped reading a few old favorites because of the ads that pop up over the content and the blasted videos. You try to close the video and something goes wrong and bam! you have to start over! I don’t comment much because I hate the process, I wish a reader could just click “like”. But I will do my job and work harder on comments😘

  20. Michele
    October 17, 2019 / 5:21 am

    Thanks for your explanation on how this blogging thing works. I had a vague idea, but now I truly understand the time and money involved. I am so glad I found your site and I truly enjoy and appreciate your insight.

  21. Memee
    October 17, 2019 / 5:23 am

    As others mentioned, I appreciate the information you shared. So many times I purchase your recommendations and have always been totally satisfied with each purchase. I think I usually click on your links, but I will be more conscious about this now. Yes, I feel like I am with a group of friends here, too. Thank you!

  22. October 17, 2019 / 5:25 am

    Thanks for sharing this Jennifer. I have followed you for years and your blog inspired me to enter the blogging world. I appreciate your insights into the proper fit of clothes and it is refreshing to see a model close to my age. I look forward to every post and always try to use your links.

  23. Linda
    October 17, 2019 / 5:29 am

    I appreciate you!

  24. Lee Brown
    October 17, 2019 / 5:43 am

    Jennifer, thank you, for taking the time to let us know what goes into all of your efforts. I love your blog. I don’t comment often but I do read it daily and appreciate it. Your blog is one of very few I pay attention to and it is the only one I read daily. Having met you, spent wonderful time with you, it always feels like we are visiting in person, when I read your work. I am grateful for you

  25. Diana
    October 17, 2019 / 5:45 am

    Yes I agree with all the previous comments. I appreciate your varied content, and genuine tips, expertise, and ideas that help and inspire me. Thank you for no annoying ads. Thank you for all your hard work!

  26. Joyce
    October 17, 2019 / 5:48 am

    I love your blog too! So I guess I’ll just say “DITTO” to all the above and carry on shopping!

  27. Mary Alice Ahlgren
    October 17, 2019 / 5:53 am

    Thanks for the “behind the scenes” look at things. It does help us to know the financial and time commitment that you put in to share with us. Being transparent is scary sometimes so I hope you are feeling good about all these positive comments. We do appreciate you!

    • Jennifer
      Author
      October 18, 2019 / 9:47 pm

      I’m blown away by the support. Thank you!

  28. Roxanne
    October 17, 2019 / 5:54 am

    Always appreciate your content! I had a bit of an idea of what it took to keep a blog running, so having ads, etc. doesn’t bother me. Best wishes always!!

  29. BSM
    October 17, 2019 / 6:02 am

    Thank you!

  30. Laurie
    October 17, 2019 / 6:08 am

    Thank you for your transparency! I really enjoy your blog and the community you have created here. The fact that you are open about how this business works makes your blog that much more relatable to your readers. Dressing Room Diaries are my fav!

  31. October 17, 2019 / 6:21 am

    Thank you for a very informative post. I appreciate your advice and that you stay true to yourself. You write in a friendly way and relatable way and I would wear a lot of what you try on. Also enjoy your dressing room diaries and “would you wear this” posts!

  32. Eileen
    October 17, 2019 / 6:22 am

    I appreciate your honesty and your work. I ran my own home based business for twenty years, and always explained “ the costs” involved, how else can the consumer know the value of the product? I like knowing “ how” things work, so, thanks.

  33. Deb Meyer
    October 17, 2019 / 6:23 am

    I enjoyed your transparency about the costs of running a blog but curious to know how much income you generate on a monthly basis as well. I do hope that you are able to recover your costs of operation and have a little extra cash to offset this expense.

  34. Cindy
    October 17, 2019 / 6:38 am

    Thanks for explaining this – it’s very interesting to understand how this all works.
    I love your blog & really appreciate your tips & style recommendations.

  35. Phyllis Hughes
    October 17, 2019 / 6:42 am

    Thank you for the information. I had no idea it cost that much to have a blog and earn money on it. I will be more mindful about using the links if I am buying something you show on your blog. I only follow about four blogs anymore. Yours is the first one I look for in the morning because I always enjoy it so much. Thank you for all the work you put into it. The only ads I mind are the flashing ones. I get by them as quickly as possible. I find them annoying and won’t buy a product advertised that way.

  36. Irma
    October 17, 2019 / 6:50 am

    I enjoy your blog especially when you mention your travels along the way,
    Thanks 😎

  37. Jacqueline bucco
    October 17, 2019 / 6:51 am

    Thanks for all the information, love your blog and go on it all the time….but having said that, you gave us an insight of behind the scenes……that I think people just don’t know or even think about:( will continue to support you and all your hard work……I just love it, as soo many do!!:):)

  38. Judy
    October 17, 2019 / 6:51 am

    Thank you for explaining all of this. I truly enjoy everything that you have to say.

  39. Linda L.
    October 17, 2019 / 6:56 am

    I really appreciate this explanation; simple, clear and to the point! As an ex-editor on several top magazines, print was always my favorite. When things went viral I was thrilled to find interesting bloggers out there. Thanks for your style, inspiration and hard work!

  40. Cathy Cunningham
    October 17, 2019 / 6:59 am

    Thank you for sharing all this information. Love your blog and all your styling tips. Thanks for your great work. You do a wonderful job and I will faithfully continue to support you.

  41. October 17, 2019 / 7:03 am

    Thanks for speaking up for all of us, Jennifer! Well done!

  42. Patricia
    October 17, 2019 / 7:05 am

    Thank you for this information. I had no idea the labor and expense that went into fashion blogs! I also did not realize that leaving a comment helps you out.
    I do have one question: if I follow you via Bloglovin, do I need to also get your email? I have assumed, perhaps incorrectly, that the information in your blog post and the information in your email would be the same. I am trying to streamline my email but if the content is significantly different, I would consider it.

    • Jennifer
      Author
      October 18, 2019 / 9:42 pm

      Bloglovin is very convenient, I know. I’ve just had an email template made and installed so I can share more about my life with subscribers without putting it in my blog. You’re fine!

  43. Louise Dorner
    October 17, 2019 / 7:11 am

    Thank you for sharing this and for your efforts to provide great content. I was involved with developing a web page early on and know first-hand some of the process & expenses. The online world changes at lightening speed, so just keeping up with technology is a challenge. Your Blog is much appreciated; I will continue to support it gladly.

    • Jennifer
      Author
      October 18, 2019 / 9:36 pm

      Learning has helped keep my mind active and sharp.

  44. Kate
    October 17, 2019 / 7:17 am

    I appreciate the “behind the scenes look” into blogging. You are one of the few bloggers I continue to follow because you seem to be true to yourself. You share clothing that is accessible—you don’t constantly push high end designer goods, and your dressing room diaries feature retailers who are often local and have a more moderate price point. I also enjoy knowing what you kept and what stayed in the store.
    What has turned me off to other bloggers is when they constantly wear high end designers (Louis Vuitton, Dior, etc.) and then post about how wonderful Walmart clothes are because Walmart paid them big bucks to do so. That is selling out because I know they aren’t really adding Walmart clothes into their wardrobe. (I’m not dissing Walmart—if the clothes fit the budget and are well made vs toss after one wear, buy and wear them.)
    We are total opposites in height, but I love seeing how you style an outfit and that makes me wonder how it might work for me.

    • Kathy
      October 17, 2019 / 10:41 am

      I totally agree with your comment about the bloggers who generally show expensive clothing and then have a post with Wal Mart clothing. I believe in wearing high and low clothing but don’t like to see the bloggers who sport $3,000 handbags, $400 blouses and then do a blog about Wal Mart fashion.

      Jennifer, I appreciated this informative post on the costs associated with blogging.

  45. Barb Moseley
    October 17, 2019 / 7:30 am

    Thank you Jennifer for putting out your blog, for doing the work you do and sharing your problems and solutions and joy.

  46. Karen
    October 17, 2019 / 7:38 am

    Thanks, Jennifer. I enjoy your blog, and hope you have some time to have fun during your busy work week!

    • Jennifer
      Author
      October 18, 2019 / 9:34 pm

      I see my grandson every chance I get!!

  47. Jackie Davis
    October 17, 2019 / 8:02 am

    Wow! Thanks for explaining it all. I didnt know all of the details of it.

  48. Nancy
    October 17, 2019 / 8:06 am

    Wow, this is informative. I subscribe to an interior decorating (I have no idea why, I live in a MH) blog and to yours. You are easy to read on the phone which is how I usually look at it.
    Often I refrain from posting a comment as I feel I am “talking too much”. Thanks for freeing me up to do that.

    It’s obvious these posts take a tremendous amount of time, I actually worry about them coming out so often!
    Thanks for the information.

    • Arell
      October 17, 2019 / 6:03 pm

      Thank you for being open about Fashion Blogging. I did not realize how time consuming and costly it could be. I really enjoy your blog. I only get excited about yours and a few others. You have great tips and I feel like I am chatting with a good friend every time I read one of your posts. (Even though I seldom comment. I will try to remedy that!)

      • Jennifer
        Author
        October 18, 2019 / 9:04 pm

        I so glad you’re here

  49. October 17, 2019 / 8:07 am

    I am a hobby blogger–I use the free version of WordPress, with no control over the ads they load (nor any revenue at all) and some readers have complained about disgusting skin fungus ads. I am disgusted, too, but I can’t afford to pay to have my blog hosted.
    Now that you’ve broken down the expenses, I see I really can’t afford to do it. Yikes! For several years, I truly savored going through my list of blogs, like perusing a magazine while having my coffee. But so many have let quality fall and they are just transparently sponsored content. I’ve unsubscribed to most of them, and continue to read just a few. And you’re among the keepers!

  50. Dianne
    October 17, 2019 / 8:21 am

    Thanks for that!
    I really do look for way to your blog & check out your Saturday “ Would’ve you wear this”.
    I love,love that we are closer in age than most of the other advertisers.
    I don’t often click on your links as I am Canadian & there is usually a lot of rigmarole.
    It was from to see your stories when you visited this summer.
    Thanks again.

  51. Ellen
    October 17, 2019 / 8:31 am

    Dear Jennifer,
    Thanks for the honest and informative post.
    As many others have said, yours is one of the few blogs that is easy to navigate, where the ads are not intrusive,
    and where you are not always hyping ridiculous stuff that your readers know you would never use, and would never insult us by suggesting we do.

  52. Rose
    October 17, 2019 / 8:39 am

    I knew there had to be costs involved but learning the details was helpful. Thanks for all you do for fashion. I appreciate it!

  53. Diane
    October 17, 2019 / 8:51 am

    Thank you!! I read your blog daily and I have learned so much from you. You have really helped guide me on how to dress and feel more confident.

    • Jennifer
      Author
      October 18, 2019 / 9:26 pm

      That’s why I do what I do! So I can help women dress with confidence. Thank you.

  54. Paula C Salley
    October 17, 2019 / 8:55 am

    Thank you for the information , I love your site, read and look at everything, you have such good advise, thanks for being here , you’ve got me , I support you 👏👏

  55. Joanna
    October 17, 2019 / 8:59 am

    I don’t know why you would hesitate to put this information out to your viewers. It was very informative. I’m sure most of us did not realize the monetary cost to run this site. I did realize that a lot of time goes into putting the content together. The pop up ads do not bother me in the least unless a click won’t make them go away. I have not seen that on your blog. I comment often when I feel I can add to the conversation. I follow many blogs on various aspects of life and the ones I comment on are the ones that engage with their readers.
    We appreciate you, Jennifer!

  56. Karen Gaston
    October 17, 2019 / 9:05 am

    Hi Jennifer, I suspected you worked many hours, but learned much from your commentary on details of a blogger. You are the only blogger I have ever followed and I am 75. You are very nice with a good soul.
    However, this stuff takes too much of my time since I am so busy in an active senior community.
    Best wishes, Love, Karen

  57. Diane
    October 17, 2019 / 9:30 am

    First let me say, thank you for sharing something so personal, I truly appreciate it. Here are my thoughts, for whatever it’s worth. I find blogs that share personal and vulnerable thoughts to be more relatable and “real” as apposed to blogs that merely regurgitate information found on many sites or “push” selling things. I like to look at blogs for inspiration, maybe it isn’t my price point or my body type but I get an idea for fashion or style, and beauty / health. It’s the details or specifics that grab the reader, if that makes sense. When you, a real person, goes into a fitting room to try on clothes I get a better picture than seeing those same clothes on stick thin paid models. For instance, your previous post on dry eyes was very useful and became a topic of conversation while having lunch with girlfriends. Another post you created on things to wear after 40, again so useful and relatable. These are topics other women can say, “I’m going through that too” and “what works for you”. As for this post, I didn’t realize how much time and cost goes into maintaining a blog. Thank you for your hard work and your blog:)

    • Jennifer
      Author
      October 18, 2019 / 9:23 pm

      Thank you for being here!

  58. Jayne
    October 17, 2019 / 9:42 am

    Hi Jennifer, thank you for sharing this information. It was very enlightening as I had no idea how many costs were involved. I enjoy your blog very much and can relate to a lot of the information you so generously provide. I will be more mindful of how I order things from your recommendations in the future so that you get the benefit.

  59. Terry
    October 17, 2019 / 10:13 am

    Thanks for your frank discussion on the topic of blogging, Jennifer. A year and a half ago, at age 64, I was ready to start a blog. I had been retired from the classroom for five years and was looking for something to do. I had a domain, Lifestyle over 60, and had written several posts (but not published) but realized how long it would take to earn enough to offset the cost. Realizing this would be a full-time job, I decided I didn’t want to work full-time anymore. I could be nearing 70 before I earned sufficient income. I applaud you for your effort to bring us quality content that is useful to our age group. Generating inspirational content is not easy. Bravo!

  60. October 17, 2019 / 10:27 am

    Thank you for sharing. I have several friends that are part time bloggers with very little expense involved. I also knew full time blogging would have some ongoing expenses, but did not realize how much. I appreciate your honesty and transparency. Your blogs are always interesting and informative, so thank you for that.

  61. Pam Sledge
    October 17, 2019 / 10:29 am

    Thanks for explaining that – I had no idea. I love your blog and will do whatever I can to support it!

  62. Connie
    October 17, 2019 / 10:55 am

    Great information. I will certainly make a better effort to order the items you introduce me to through your blog. It is no extra cost to your subscribers and you are very worthy of the small commission you receive. I do wonder though, if I go thru your link and end up ordering another item on that shopping site, can you receive credit for that as well? Several times I have drifted away from what initially interested me into buying something else. I’m hoping you do, because reading your blog is why I go there!

    • Jennifer
      Author
      October 18, 2019 / 9:15 pm

      Yes, it usually works that way. Thanks for your support

  63. R van
    October 17, 2019 / 10:59 am

    One of the only blogs I do continue to read! Your article prompted A LOT of comments which shows you people are actually reading your content. Well done and thx for all the work

  64. October 17, 2019 / 11:31 am

    Your efforts are appreciated, Jennifer. You work hard for us!

    I sometimes wish things were the way they were when we were bloggers, before Instagram. I truly believe there was a unique connection . . . one that is no longer experienced within the wave of social media since then.

    I feel like Instagram is a traffic cop at times.

    Have fun at your conference!

    • Jennifer
      Author
      October 18, 2019 / 9:14 pm

      I agree Lynne. Instagram is such a short firm of connection I don’t feel I ever get to know people. So happy we got to connect xx

  65. Debbie Davis
    October 17, 2019 / 11:49 am

    Very interesting to see the “behind the scenes” of the workings of your blog! I am an avid fan and would like to share your blog with others! What’s the best way to share it? Facebook? Instagram? Thanks!

    • Jennifer
      Author
      October 18, 2019 / 9:13 pm

      Anyway you like. Word of mouth works too! Thank you

  66. October 17, 2019 / 11:51 am

    Thank you for sharing this, Jennifer. It is very informative. I appreciate the fact that though your blog is an income generating endeavor for you, it comes across likes chat with a friend rather than a sales pitch. I’m one of those “hobby” bloggers. I’ve intentionally chosen not to monetize my blog. I recognize that this limits my exposure somewhat, but it gives me more control and the freedom to blog about a wide variety of topics in addition to my weekly fashion features. I pay a nominal annual fee that gives me space to post plenty of photos.

  67. October 17, 2019 / 12:13 pm

    Where to begin? I started blogging in 2007… years ago. And it was fun connecting with so many like minded women. But now? I have lost interest, struggle to get posts researched and written, and continue to pay quite a few monthly/yearly expenses. I might make $200 a year if lucky. I admire you and others who keep at it and have valuable content. So much more to say!!! But congratulations on a job well done!

    • Jennifer
      Author
      October 18, 2019 / 9:10 pm

      Blogging is a labor of love but hard work too. Good for you

  68. Linda
    October 17, 2019 / 3:54 pm

    Here’s one more person applauding you for sharing this information! It was so interesting, and so like you. You are open and transparent about aging and how it impacts our fashion, cosmetics, etc. I truly appreciate that as we all have similar issues. It is like having a girlfriend!

    • Jennifer
      Author
      October 18, 2019 / 9:08 pm

      I’m thrilled you’re here

  69. Sheila-Merle Johnson
    October 17, 2019 / 4:08 pm

    Thanks so much for writing this. I am thinking about what I want my legacy to be – I’m 74 – and part of that could be a blog to share tips and wisdom from years teaching Trager bodywork, Image Consulting and Home Staging (sequentially) as well as from a life well-lived. I’m so glad you shared some the the nuts and bolts and costs of doing it. It’s quite a reality check and I thank you for all the effort you put into yours. IG: @sheilamerle1

  70. Susan
    October 17, 2019 / 4:24 pm

    Thanks for the insights. Your blog is great, nice and clean. I like Pam’s too and Susan Streets’ blogs. Many are just too cluttered with ads, video, and pushes to buy stuff. I have shopped from blog links before (yours too!) and will continue.

  71. Deborah Broughton
    October 17, 2019 / 5:23 pm

    Thank you so much for all you do! I learn so much from your blog ! I am 67..have lost 40 lbs and maintained that for 2 years! Trying to learn how to dress, and why certain styles work or do not work. And I don’t want to just look old or unimaginatve! So glad you often feature the newer,younger styles or the what’s on sale stuff! Have bought several pieces on your recomendations from Ann Taylor to Walmart!
    Love your blog!

  72. Deb
    October 17, 2019 / 6:36 pm

    I’m new to your blog but like the others, really enjoy it and appreciate all the work that goes into it.
    I,too, had no idea of all the work and costs incurred.
    Thank you!

  73. Lisa
    October 17, 2019 / 7:39 pm

    Don’t worry about the ads… we’re bombarded with them all the time, so we’re used to it! You’re my favorite blogger, and I want to help promote you.

    • Jennifer
      Author
      October 18, 2019 / 9:03 pm

      Thank yuh so much

  74. Diane
    October 17, 2019 / 9:13 pm

    Thanks for sharing this important information i always look forward to reading your fashion tips I’ve learnt so much

  75. Janet
    October 18, 2019 / 4:06 am

    Hi Jennifer – I want to add my thanks for sharing how much blogging entails! I am happy to support you and will continue to share and save your posts that I follow on email, FB and IG. I really relate to you and appreciate the content of your posts and the amount of time it must take to do it all! Thank you!

  76. Audrey
    October 18, 2019 / 6:53 am

    I love your blog Jennifer. I have never stopped to think about the details involved with blogging.
    I appreciate your posts and insight.
    Thank you so much.

  77. Le Anne Miller
    October 18, 2019 / 7:52 am

    I think we’re all glad your shared this info!

  78. Elyse
    October 18, 2019 / 11:13 pm

    Work it, girl! I hit the links, I follow up with the retailers — I do my small bit to support you and your effort to make us feel better about ourselves as we all move into the “invisible” years (as in, older women fall off of everyone’s visual radar. Sad, n’est-ce pas?).

    • Jennifer
      Author
      October 19, 2019 / 8:56 am

      Let’s fight that invisibility tooth and well polished nail! Thank you Elyse

  79. Betty SC
    October 19, 2019 / 10:16 am

    I enjoy blogs! I must say that your Well Styled Life is one of the most professional & obviously well thought out – your efforts show! Personally, my body shape & coloring is not similar, but I do benefit from the exposure to age related products. I don’t buy or have the need to invest in expensive clothing, but I enjoy your travels and beauty products recommendations. I trust you. There are some bloggers (one in particular) that I no longer follow because she obviously will pull anything out of her (overstuffed) closet to post pics, when the objective of the blog is to promote her personal side business (and obvious shopping addiction). Again, thank you Jennifer for your earnest and honest and very helpful blog for our generation.

    • Jennifer
      Author
      October 21, 2019 / 7:58 pm

      I pride myself on being authentic so thank you, Betty. This means a lot to me.

  80. Christine
    October 24, 2019 / 8:24 am

    I follow a handful of bloggers keyed to my lifestyle and interests, and this is great information which I’ll definitely put to use. Sometimes l save items in Pinterest for a later purchase. Is there an easy way, or any way, to retain the link to your blog so you’ll be credited when I do purchase the item?

    • Jennifer
      Author
      October 24, 2019 / 7:17 pm

      I don’t think so but there’s a listing of where I shop on my sidebar,bottom on Mobile, so if you have things in your shopping cart. You can go back to my blog, click the link to that store and I will get the commission.Thank you Christine.

  81. October 25, 2019 / 8:56 am

    Thanks, Jennifer, for this great post. It was both informative and intimidating! Can you share what the first step you took was to move your blog forward from hobby? Did you figure out this process on your own or do you have suggestions for resources? Thanks so much.

    • Jennifer
      Author
      October 25, 2019 / 6:29 pm

      Interestingly it was my daughter. She was studying for her MBA and announced that her team had chosen my business to study for their report. I said my business? She said yes mom, you are running a business. From then on I took it seriously. For resources I would suggest reading everything you can find on the subject and experiment with social media.

      • October 25, 2019 / 7:39 pm

        Ah, I knew I should have had daughters! Thanks.

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