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How to Support Your Favorite Bloggers

How to Support Your Favorite Bloggers

I’ve hesitated to put this post out for months because I wasn’t sure how it would be received. I finally decided I needed to be honest and explain how things work around here. I love sharing my thoughts with you through my blog, but it comes at a cost.

Today I’m sharing the business of blogging and how you can support the bloggers you enjoy reading. I’ll use A Well Styled Life as an example. There are plenty of “hobby” bloggers who don’t fall into this category, but most professional bloggers business works similarly.

I spend between 50-70 hours a week working on this blog which makes it a full-time job. If I’m not writing content, getting pictures taken, changing my clothes in the car for a photoshoot, editing photographs, making graphics for Pinterest, staying active on social media, or planning content, I’m shopping online or in the stores to keep on top of what’s new.laptop and woman writing

Why I Started Blogging

When the economy crashed several years ago, people began to hold on to their dollars, so my Image Consulting business crashed with it. I decided to start a blog to connect with other women and share style tips I’d learned as an image consultant. I began on the Blogspot platform, which was free and didn’t require me to purchase a domain. My posts were emailed for free, but I soon realized that Google could take my site down at any time. I had no ownership or control over anything I was producing.

I bought a domain to maintain ownership of my name, and things began to multiply from there. As my blogging expenses mounted, it quickly became apparent that the blog needed to cover itself.

What it Costs to Run a Blog

Here are some of the current costs associated with running my blog.

  • I host my website on a platform that charges me a monthly fee based on the size of my audience and the amount of data stored. Because my blog is image-heavy, I need lots of storage.
  • My posts are emailed by a service provider who charges me a monthly fee based on how many emails go out.
  • I pay an annual fee for access to a site where I size and edit my pictures so they won’t slow my site down, and the pages won’t open for you.
  • I pay a technical person to help me with the nuts and bolts of my website. I’ve had it go down enough times to learn I should never mess “under the hood” of this thing 🙂
  • I pay smaller amounts for plugins, apps, and widgets, which add to the total expenses.

The result is it costs just over $1,100 a month to float this boat and keep my blog on the internet.

And that gets me to how I pay for all of this.

How I support this business

  • Sponsored content. Brands hire me to promote their sale, product, or service. I only work with brands I like, or I think will resonate with you. I want to share things that will increase your confidence and make your life better in some way. They’re paying for access to my audience (you), which I value and protect. I turn down multiple offers a week because the product is cheesy, not something I would use or just plain dumb.
  • Ads. People hate ads. The truth is they’re a passive way for me to earn income to pay my blogging expenses. Do I like them? In a word, no. They distract from my content. I’m fortunate to have an Ad company that works with me to help them run smoothly and be as unobtrusive as possible.
  • Affiliate sales. I’m a member of several affiliate networks and earn money if you purchase through a link on my blog. This doesn’t increase your cost of anything. If you click a link on my blog and put something into your virtual shopping cart, then pop over to another blogger and click a link to the same website, then make your purchase, the other blogger earns the commission because they were the last link you used. It’s just the way they work.

Ways You Can Support Bloggers

Don’t keep them a secret. If you like their content, share it with women you think will also enjoy it. Subscribe to follow their blog. Comment and engage with their content which “tells” Google it’s worth showing to other women on the web. Share their images to your Pinterest boards, so more people find them. Follow them on social media. Whenever possible, purchase through the link of the blogger who inspired you.

 

 

I appreciate you all more than I can say. Reading your comments feels like visiting with a favorite girlfriend.

Thank you for being here and taking the time out of your day to read my blog.

 

 

 

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This post may contain affiliate links which won’t change your price but will share some commission.

110 Comments

  1. October 25, 2019 / 8:56 am

    Thanks, Jennifer, for this great post. It was both informative and intimidating! Can you share what the first step you took was to move your blog forward from hobby? Did you figure out this process on your own or do you have suggestions for resources? Thanks so much.

    • October 25, 2019 / 6:29 pm

      Interestingly it was my daughter. She was studying for her MBA and announced that her team had chosen my business to study for their report. I said my business? She said yes mom, you are running a business. From then on I took it seriously. For resources I would suggest reading everything you can find on the subject and experiment with social media.

      • October 25, 2019 / 7:39 pm

        Ah, I knew I should have had daughters! Thanks.

  2. Christine
    October 24, 2019 / 8:24 am

    I follow a handful of bloggers keyed to my lifestyle and interests, and this is great information which I’ll definitely put to use. Sometimes l save items in Pinterest for a later purchase. Is there an easy way, or any way, to retain the link to your blog so you’ll be credited when I do purchase the item?

    • October 24, 2019 / 7:17 pm

      I don’t think so but there’s a listing of where I shop on my sidebar,bottom on Mobile, so if you have things in your shopping cart. You can go back to my blog, click the link to that store and I will get the commission.Thank you Christine.

  3. Betty SC
    October 19, 2019 / 10:16 am

    I enjoy blogs! I must say that your Well Styled Life is one of the most professional & obviously well thought out – your efforts show! Personally, my body shape & coloring is not similar, but I do benefit from the exposure to age related products. I don’t buy or have the need to invest in expensive clothing, but I enjoy your travels and beauty products recommendations. I trust you. There are some bloggers (one in particular) that I no longer follow because she obviously will pull anything out of her (overstuffed) closet to post pics, when the objective of the blog is to promote her personal side business (and obvious shopping addiction). Again, thank you Jennifer for your earnest and honest and very helpful blog for our generation.

    • October 21, 2019 / 7:58 pm

      I pride myself on being authentic so thank you, Betty. This means a lot to me.

  4. Elyse
    October 18, 2019 / 11:13 pm

    Work it, girl! I hit the links, I follow up with the retailers — I do my small bit to support you and your effort to make us feel better about ourselves as we all move into the “invisible” years (as in, older women fall off of everyone’s visual radar. Sad, n’est-ce pas?).

    • October 19, 2019 / 8:56 am

      Let’s fight that invisibility tooth and well polished nail! Thank you Elyse

  5. Le Anne Miller
    October 18, 2019 / 7:52 am

    I think we’re all glad your shared this info!

  6. Audrey
    October 18, 2019 / 6:53 am

    I love your blog Jennifer. I have never stopped to think about the details involved with blogging.
    I appreciate your posts and insight.
    Thank you so much.

  7. Janet
    October 18, 2019 / 4:06 am

    Hi Jennifer – I want to add my thanks for sharing how much blogging entails! I am happy to support you and will continue to share and save your posts that I follow on email, FB and IG. I really relate to you and appreciate the content of your posts and the amount of time it must take to do it all! Thank you!

  8. Diane
    October 17, 2019 / 9:13 pm

    Thanks for sharing this important information i always look forward to reading your fashion tips I’ve learnt so much

  9. Lisa
    October 17, 2019 / 7:39 pm

    Don’t worry about the ads… we’re bombarded with them all the time, so we’re used to it! You’re my favorite blogger, and I want to help promote you.

  10. Deb
    October 17, 2019 / 6:36 pm

    I’m new to your blog but like the others, really enjoy it and appreciate all the work that goes into it.
    I,too, had no idea of all the work and costs incurred.
    Thank you!

  11. Deborah Broughton
    October 17, 2019 / 5:23 pm

    Thank you so much for all you do! I learn so much from your blog ! I am 67..have lost 40 lbs and maintained that for 2 years! Trying to learn how to dress, and why certain styles work or do not work. And I don’t want to just look old or unimaginatve! So glad you often feature the newer,younger styles or the what’s on sale stuff! Have bought several pieces on your recomendations from Ann Taylor to Walmart!
    Love your blog!

  12. Susan
    October 17, 2019 / 4:24 pm

    Thanks for the insights. Your blog is great, nice and clean. I like Pam’s too and Susan Streets’ blogs. Many are just too cluttered with ads, video, and pushes to buy stuff. I have shopped from blog links before (yours too!) and will continue.

  13. Sheila-Merle Johnson
    October 17, 2019 / 4:08 pm

    Thanks so much for writing this. I am thinking about what I want my legacy to be – I’m 74 – and part of that could be a blog to share tips and wisdom from years teaching Trager bodywork, Image Consulting and Home Staging (sequentially) as well as from a life well-lived. I’m so glad you shared some the the nuts and bolts and costs of doing it. It’s quite a reality check and I thank you for all the effort you put into yours. IG: @sheilamerle1

  14. Linda
    October 17, 2019 / 3:54 pm

    Here’s one more person applauding you for sharing this information! It was so interesting, and so like you. You are open and transparent about aging and how it impacts our fashion, cosmetics, etc. I truly appreciate that as we all have similar issues. It is like having a girlfriend!

    • October 18, 2019 / 9:08 pm

      I’m thrilled you’re here

  15. October 17, 2019 / 12:13 pm

    Where to begin? I started blogging in 2007… years ago. And it was fun connecting with so many like minded women. But now? I have lost interest, struggle to get posts researched and written, and continue to pay quite a few monthly/yearly expenses. I might make $200 a year if lucky. I admire you and others who keep at it and have valuable content. So much more to say!!! But congratulations on a job well done!

    • October 18, 2019 / 9:10 pm

      Blogging is a labor of love but hard work too. Good for you

  16. October 17, 2019 / 11:51 am

    Thank you for sharing this, Jennifer. It is very informative. I appreciate the fact that though your blog is an income generating endeavor for you, it comes across likes chat with a friend rather than a sales pitch. I’m one of those “hobby” bloggers. I’ve intentionally chosen not to monetize my blog. I recognize that this limits my exposure somewhat, but it gives me more control and the freedom to blog about a wide variety of topics in addition to my weekly fashion features. I pay a nominal annual fee that gives me space to post plenty of photos.

  17. Debbie Davis
    October 17, 2019 / 11:49 am

    Very interesting to see the “behind the scenes” of the workings of your blog! I am an avid fan and would like to share your blog with others! What’s the best way to share it? Facebook? Instagram? Thanks!

    • October 18, 2019 / 9:13 pm

      Anyway you like. Word of mouth works too! Thank you

  18. October 17, 2019 / 11:31 am

    Your efforts are appreciated, Jennifer. You work hard for us!

    I sometimes wish things were the way they were when we were bloggers, before Instagram. I truly believe there was a unique connection . . . one that is no longer experienced within the wave of social media since then.

    I feel like Instagram is a traffic cop at times.

    Have fun at your conference!

    • October 18, 2019 / 9:14 pm

      I agree Lynne. Instagram is such a short firm of connection I don’t feel I ever get to know people. So happy we got to connect xx

  19. R van
    October 17, 2019 / 10:59 am

    One of the only blogs I do continue to read! Your article prompted A LOT of comments which shows you people are actually reading your content. Well done and thx for all the work

  20. Connie
    October 17, 2019 / 10:55 am

    Great information. I will certainly make a better effort to order the items you introduce me to through your blog. It is no extra cost to your subscribers and you are very worthy of the small commission you receive. I do wonder though, if I go thru your link and end up ordering another item on that shopping site, can you receive credit for that as well? Several times I have drifted away from what initially interested me into buying something else. I’m hoping you do, because reading your blog is why I go there!

    • October 18, 2019 / 9:15 pm

      Yes, it usually works that way. Thanks for your support

  21. Pam Sledge
    October 17, 2019 / 10:29 am

    Thanks for explaining that – I had no idea. I love your blog and will do whatever I can to support it!

  22. October 17, 2019 / 10:27 am

    Thank you for sharing. I have several friends that are part time bloggers with very little expense involved. I also knew full time blogging would have some ongoing expenses, but did not realize how much. I appreciate your honesty and transparency. Your blogs are always interesting and informative, so thank you for that.

  23. Terry
    October 17, 2019 / 10:13 am

    Thanks for your frank discussion on the topic of blogging, Jennifer. A year and a half ago, at age 64, I was ready to start a blog. I had been retired from the classroom for five years and was looking for something to do. I had a domain, Lifestyle over 60, and had written several posts (but not published) but realized how long it would take to earn enough to offset the cost. Realizing this would be a full-time job, I decided I didn’t want to work full-time anymore. I could be nearing 70 before I earned sufficient income. I applaud you for your effort to bring us quality content that is useful to our age group. Generating inspirational content is not easy. Bravo!

  24. Jayne
    October 17, 2019 / 9:42 am

    Hi Jennifer, thank you for sharing this information. It was very enlightening as I had no idea how many costs were involved. I enjoy your blog very much and can relate to a lot of the information you so generously provide. I will be more mindful of how I order things from your recommendations in the future so that you get the benefit.

  25. Diane
    October 17, 2019 / 9:30 am

    First let me say, thank you for sharing something so personal, I truly appreciate it. Here are my thoughts, for whatever it’s worth. I find blogs that share personal and vulnerable thoughts to be more relatable and “real” as apposed to blogs that merely regurgitate information found on many sites or “push” selling things. I like to look at blogs for inspiration, maybe it isn’t my price point or my body type but I get an idea for fashion or style, and beauty / health. It’s the details or specifics that grab the reader, if that makes sense. When you, a real person, goes into a fitting room to try on clothes I get a better picture than seeing those same clothes on stick thin paid models. For instance, your previous post on dry eyes was very useful and became a topic of conversation while having lunch with girlfriends. Another post you created on things to wear after 40, again so useful and relatable. These are topics other women can say, “I’m going through that too” and “what works for you”. As for this post, I didn’t realize how much time and cost goes into maintaining a blog. Thank you for your hard work and your blog:)

    • October 18, 2019 / 9:23 pm

      Thank you for being here!

  26. Karen Gaston
    October 17, 2019 / 9:05 am

    Hi Jennifer, I suspected you worked many hours, but learned much from your commentary on details of a blogger. You are the only blogger I have ever followed and I am 75. You are very nice with a good soul.
    However, this stuff takes too much of my time since I am so busy in an active senior community.
    Best wishes, Love, Karen

  27. Joanna
    October 17, 2019 / 8:59 am

    I don’t know why you would hesitate to put this information out to your viewers. It was very informative. I’m sure most of us did not realize the monetary cost to run this site. I did realize that a lot of time goes into putting the content together. The pop up ads do not bother me in the least unless a click won’t make them go away. I have not seen that on your blog. I comment often when I feel I can add to the conversation. I follow many blogs on various aspects of life and the ones I comment on are the ones that engage with their readers.
    We appreciate you, Jennifer!

  28. Paula C Salley
    October 17, 2019 / 8:55 am

    Thank you for the information , I love your site, read and look at everything, you have such good advise, thanks for being here , you’ve got me , I support you ??

  29. Diane
    October 17, 2019 / 8:51 am

    Thank you!! I read your blog daily and I have learned so much from you. You have really helped guide me on how to dress and feel more confident.

    • October 18, 2019 / 9:26 pm

      That’s why I do what I do! So I can help women dress with confidence. Thank you.

  30. Rose
    October 17, 2019 / 8:39 am

    I knew there had to be costs involved but learning the details was helpful. Thanks for all you do for fashion. I appreciate it!

  31. Ellen
    October 17, 2019 / 8:31 am

    Dear Jennifer,
    Thanks for the honest and informative post.
    As many others have said, yours is one of the few blogs that is easy to navigate, where the ads are not intrusive,
    and where you are not always hyping ridiculous stuff that your readers know you would never use, and would never insult us by suggesting we do.

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